ROADMAP FOR MARKETERS

Roadmap for Marketers will explore the effects that GDPR will have on marketing processes, and will provide attendees with a roadmap to compliance. Led by our expert speakers, attendees will gain an in-depth understanding of the regulation and learn exactly what it means for their marketing.

 

 

Under the General Data Protection Regulation (GDPR) marketing is set to become a highly regulated environment - as of 25th May 2018 marketing departments are expected to fully comply with the new set of regulations, and face severe sanctions for failure to do so.

Now, more than ever before, marketers need to understand how to achieve the lawful, profitable and ethical use of personal data in their marketing efforts.

 

GDPR WILL EFFECT YOUR MARKETING

YOUR CUSTOMER DATA WILL FALL UNDER A NEW DEFINITION

YOU MAY NEED TO UPDATE YOUR DATA SECURITY

YOUR OPT-IN PROCESSS WILL NEED TO BE UPDATED

CONSENT TO CONTACT CUSTOMERS WILL NEED TO BE EXPLICIT

 

DATA SUBJECTS HAVE THE RIGHT TO BE FORGOTTEN

NON-COMPLIANCE COULD RESULT IN FINES AND REPUTATIONAL DAMAGE

UNDERSTAND THE IMPLICATIONS OF THE REGULATION

GET TO GRIPS WITH THE NEW PARADIGM OF PERSONAL DATA

DISCOVER WHY CONSENT IS THE NEW KING 

UNDERSTAND HOW TO ENGAGE YOUR AUDIENCE THROUGH GDPR

DISCOVER HOW TO ACHIEVE SUCCESS THROUGH COMPLIANT EMAIL MARKETING 

LEARN HOW DATA SECURITY IS INTEGRAL TO YOUR DEPARTMENTS COMPLIANCE

LISTEN TO FIRST-HAND ACCOUNTS OF GDPR IMPLEMENTATION

 

Previous attendees to Roadmap for Marketers:

Senior Marketing Manager // Aston MartinMarketing Manager // Thomson ReutersHead of Marketing Services // Gamesys, Marketing Operations Director // AVEVA, Global Marketing Manager // VideojetSenior Director, Global Marketing // Intralinks, Group Marketing Manager // Proactis, Digital Marketing Manager // Queens University BelfastMarketing Executive Manager // Ideagen

Head of Direct Marketing // Agria Pet Insurance, Group Marketing Director // MacDonald Hotels & Resorts, International Marketing Manager // SD Worx, Chief Product Manager // W2 Global Data, Marketing Manager // easyProperty, Senior Data Protection Counsel // BAT, Marketing Manager // Angels Media, Senior Researcher // Hitachi, Senior Marketing Director // Cvent

 

Agenda - Roadmap for Marketers

30 January 2018


Roadmap for Marketers

New Paradigm of Personal Data
09:20 - 09:50 155 Bishopsgate, London

This session will cover:

  • - A new definition of personal data
  •  
  • - The story so far, how we arrived at the worth of today’s personal data
  •  
  • - What does this mean for YOU?
Sue MacLure
Head of Data

PSONA

Transparent Marketing; the Future of Your Organisation
09:50 - 10:20 155 Bishopsgate, London

This session will cover:

  • - What exactly equates to transparent marketing?
  •  
  • - How to sell transparent marketing to the c-suite in order to gain full support
  •  
  • - How to use transparent marketing to improve your marketing ROI
Julia Porter
Board Director

DMA

Legitimate Interests of the Controller or Third-Party
10:20 - 10:50 155 Bishopsgate, London

This session will cover:

  • - The six lawful grounds for data processing
  •  
  • - What is the legitimate interests condition?
  •  
  • - How can marketers be sure legitimate interest applies?
Hellen Beveridge
Privacy and Compliance Lead

Data Oversight

Consent is the New King
10:50 - 11:20 155 Bishopsgate, London

This session will cover:

  • - What are the complexities of consent under GDPR?
  •  
  • - How will your marketing be effected?
  •  
  • - Consent based marketing, is this the future? 

This session will cover:

  • - How will engaging your marketing team engage your audience?
  • - Why should GDPR be used as an opportunity to build engagement through trust?
  • - What marketing methods will produce the most engagement under GDPR?
Julia Porter
Board Director

DMA

+2
Accountability Under the GDPR
12:35 - 13:05 155 Bishopsgate, London

This session will cover:

  • - What are the obligations for accountability under GDPR?
  •  
  • - How will this affect your marketing output?
  •  
  • - How to build and implement a structured privacy management program
Neira Jones
Non-Executive Director

Cognosec

This session will cover:

  • - What have been the difficulties so far?
  • - What have been the opportunities been so far?
  • - What have been the key learnings so far?
Sue MacLure
Head of Data

PSONA

+1
Maintaining a healthy, compliant marketing data base
15:10 - 15:40 155 Bishopsgate, London

This session will cover:

- Overcoming the challenges of data compliance 

- How data management can drive greater engagement 

- Retention, customer & their consent 

This session will cover:

  • - How to prevent GDPR becoming an obstacle for successful marketing
  •  
  • - A practical and actionable guide to implementing GDPR
  •  
  • - Risk mitigation strategies
Closing Remarks: Roadmap for Marketers Overview
16:40 - 17:00 155 Bishopsgate, London

This session will cover:

  • - How to effectively assess your current data security
  • - Why marketing should lead the way in data security
  • - How to implement cost-effective and compliant data security measures
Tim Hunt
Marketing Leader & Strategic Adviser on GDPR

Flexile

Get in touch for more information!

Venue address

155 Bishopsgate, London, EC2M 3YD

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