Roadmap for Marketers will explore the effects that GDPR will have on marketing processes, and will provide attendees with a roadmap to compliance. Led by our expert speakers, attendees will gain an in-depth understanding of the regulation and learn exactly what it means for their marketing.
Under the General Data Protection Regulation (GDPR) marketing is set to become a highly regulated environment - as of 25th May 2018 marketing departments are expected to fully comply with the new set of regulations, and face severe sanctions for failure to do so.
Now, more than ever before, marketers need to understand how to achieve the lawful, profitable and ethical use of personal data in their marketing efforts.
YOUR CUSTOMER DATA WILL FALL UNDER A NEW DEFINITION
YOU MAY NEED TO UPDATE YOUR DATA SECURITY
YOUR OPT-IN PROCESSS WILL NEED TO BE UPDATED
CONSENT TO CONTACT CUSTOMERS WILL NEED TO BE EXPLICIT
DATA SUBJECTS HAVE THE RIGHT TO BE FORGOTTEN
NON-COMPLIANCE COULD RESULT IN FINES AND REPUTATIONAL DAMAGE
GET TO GRIPS WITH THE NEW PARADIGM OF PERSONAL DATA
DISCOVER WHY CONSENT IS THE NEW KING
UNDERSTAND HOW TO ENGAGE YOUR AUDIENCE THROUGH GDPR
DISCOVER HOW TO ACHIEVE SUCCESS THROUGH COMPLIANT EMAIL MARKETING
LEARN HOW DATA SECURITY IS INTEGRAL TO YOUR DEPARTMENTS COMPLIANCE
LISTEN TO FIRST-HAND ACCOUNTS OF GDPR IMPLEMENTATION
Previous attendees to Roadmap for Marketers:
Senior Marketing Manager // Aston Martin, Marketing Manager // Thomson Reuters, Head of Marketing Services // Gamesys, Marketing Operations Director // AVEVA, Global Marketing Manager // Videojet, Senior Director, Global Marketing // Intralinks, Group Marketing Manager // Proactis, Digital Marketing Manager // Queens University Belfast, Marketing Executive Manager // Ideagen
Head of Direct Marketing // Agria Pet Insurance, Group Marketing Director // MacDonald Hotels & Resorts, International Marketing Manager // SD Worx, Chief Product Manager // W2 Global Data, Marketing Manager // easyProperty, Senior Data Protection Counsel // BAT, Marketing Manager // Angels Media, Senior Researcher // Hitachi, Senior Marketing Director // Cvent
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