Sue MacLure

Head of Data

As Head of Data at PSONA, Sue sits on the agency’s management team and is charged with reshaping and spearheading the CRM, Data, and Digital offering for clients such as Co-op, Amex and Argos.

Prior to this, she was one of the Directors at EHS Discovery, helping build the brand’s data offering, before becoming Board Level Data Director at

Sue started out client side working for Allied Domecq Pub Retailing 25 years ago – cutting her teeth on customer data in the form of drinking habits, pub crawl management and early Loyalty schemes. Since then she has made it her mission to demonstrate the commercial value customer data can add to organisations, and showing the pragmatic path to delivering that financial benefit – to both agencies and clients.

During her career, Sue has also worked at Albion Cell, Wunderman and DigitasLBi; working with brands including Starbucks, EasyJet, Bupa, Nissan, Bennetts and Sky.