ROADMAP FOR SALES & MARKETING

Roadmap for Sales & Marketing will explore the effects that GDPR will have on sales and marketing processes, and will provide attendees with a roadmap for compliance.

Led by our expert speakers, attendees will gain an in-depth understanding of the regulation and learn exactly what it means for sales and marketing.

Under the General Data Protection Regulation (GDPR) marketing is set to become a highly regulated environment - as of 25th May 2018, sales and marketing professionals are expected to fully comply with the new set of regulations, and face severe sanctions for failure to do so.

However, GDPR needs to be approached as a journey and not a destination. Organisations must see the 25th May 2018 as the beginning of their journey and not the end.

Now, more than ever before, sales professionals and marketers need to understand how to achieve the lawful, profitable and ethical use of personal data.

GDPR WILL EFFECT YOUR SALES AND MARKETING

YOUR CUSTOMER DATA WILL FALL UNDER A NEW DEFINITION

YOU MAY NEED TO UPDATE YOUR DATA SECURITY

YOUR OPT-IN PROCESSS WILL NEED TO BE UPDATED

CONSENT TO CONTACT CUSTOMERS WILL NEED TO BE EXPLICIT

 

DATA SUBJECTS HAVE THE RIGHT TO BE FORGOTTEN

NON-COMPLIANCE COULD RESULT IN FINES AND REPUTATIONAL DAMAGE

UNDERSTAND THE IMPLICATIONS OF THE REGULATION

GET TO GRIPS WITH THE NEW PARADIGM OF PERSONAL DATA

DISCOVER WHY CONSENT IS THE NEW KING 

UNDERSTAND HOW TO ENGAGE YOUR AUDIENCE POST MAY 2018

DISCOVER HOW TO ACHIEVE SUCCESS THROUGH COMPLIANT EMAIL MARKETING 

LEARN HOW DATA SECURITY IS INTEGRAL TO YOUR DEPARTMENTS COMPLIANCE

LISTEN TO FIRST-HAND ACCOUNTS OF GDPR IMPLEMENTATION

 

Previous attendees to Roadmap for Sales & Marketing:

Senior Marketing Manager // Aston MartinMarketing Manager // Thomson ReutersHead of Marketing Services // Gamesys, Marketing Operations Director // AVEVA, Global Marketing Manager // VideojetSenior Director, Global Marketing // Intralinks, Group Marketing Manager // Proactis, Digital Marketing Manager // Queens University BelfastMarketing Executive Manager // Ideagen

Head of Direct Marketing // Agria Pet Insurance, Group Marketing Director // MacDonald Hotels & Resorts, International Marketing Manager // SD Worx, Chief Product Manager // W2 Global Data, Marketing Manager // easyProperty, Senior Data Protection Counsel // BAT, Marketing Manager // Angels Media, Senior Researcher // Hitachi, Senior Marketing Director // Cvent

Sales and Marketing Operations Specialist// Fenergo, European Sales Director// Lee Products Limited, Sales and Marketing Manager// Brighter Directions, Sales Director// Trust Arc, Sales and Business Development Manager// AiM LTD, Pre-Sales Director// Cleo, Sales Engineer// Trust Arc, Head of Operations and Sales// Micro Minder Ltd

 

Apr

23

Welcome & Opening Remarks: GDPR, Sales and Marketing
09:00 - 09:10

This session will cover;

  • An overview of the days content
  • An overview of the effect of GDPR on Sales and Marketing professionals
  • An introduction to the live poll
New Paradigm of Personal Data: Consent vs legitimate interests
09:10 - 09:40

This session will cover;

  • A new definition of personal data
  • The story so far, how we arrived at the worth of today’s personal data
  • What does this mean for YOU?
Embracing Privacy by Design and Default: A Case Study
09:40 - 10:10

This session will cover:

  • A case study of how a company has embraced Privacy by Design and Default
  • Accountability principle
  • How to conduct a DPIA
  • Effective measures including pseudonymisation or other privacy-enhancing technologies
Subject Access Requests: A Strategic Guide Under GDPR
10:10 - 10:40

This session will cover:

  •  An Overview of Subject Access Requests under the DPA vs GDPR
  • How to minimise the number of Subject Access Requests
  • How to develop and implement a Subject Access Request strategy to comply with GDPR
Coffee Break: Refreshments & Networking
10:40 - 11:10
Panel Discussion: An Essential Guide to Data Breaches
11:10 - 11:55

This session will cover:

  • How will engaging your team engage your audience?
  • Why should GDPR be used as an opportunity to build engagement through trust?
  • What marketing methods will produce the most results under GDPR?
Transparent Marketing The Future Of Your Organisation
11:55 - 12:25

This session will cover:

  • What exactly equates to transparent marketing?
  • How to sell transparent marketing to the c-suite in order to gain full support
  • How to use transparent marketing to improve your marketing ROI
Lunch, Refreshments & Networking
12:25 - 13:55
GDPR and rights of the individual: What marketers need to know
13:55 - 14:40

This session will cover:

  • Detailed insight into the new rights regarding the portability

  •  What data is included under data portability?

  • Best practice for when a consumer requests the portability of their data
The PECR Survival Guide for Marketers: How to get ahead in a Regulated market
14:00 - 15:10

This session will cover:

  • How will engaging your marketing team engage your audience?
  • Why should GDPR be used as an opportunity to build engagement through trust?
  • What marketing methods will produce the most engagement under GDPR?
Coffee Break & Networking
15:15 - 15:45
Inbound Marketing and Data Analytics
15:45 - 16:15

This session will cover:

  • Advantages vs Disadvantages of joint compliance strategies
  • Outlining common goals for GDPR compliance
  • Developing a co-opted compliance strategy
Panel Discussion: Digital Marketing under GDPR
15:45 - 16:15
Data Security Integral To Your Department
16:15 - 16:45

This session will cover:

  • How to effectively assess your current data security
  • Why your sales & marketing should lead the way in data security
  • How to implement cost-effective and compliant data security measures
Next Steps, Practical Steps to Implementing a Successful GDPR Strategy
16:45 - 17:15

This session will cover:

  • How to prevent GDPR becoming an obstacle to success
  • A practical and actionable guide to implementing GDPR

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Don't hesitate to get in touch for more information. 

Please fill out the form and we will be in touch with your requested information as soon as possible. 

Alternatively you can email info@gdprsummit.london or call 0345 319 4377

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